Ad Vendor Data Infographic
A scrolling spreadsheet of data listed in columns is a difficult read, and calls for the opportunity to be structured into a consumable format. The client provided their company data, and requested the information be presented in a format that would be useful to marketing online. The goal was to take data on advertising searches, filters and views, and frame them into an infographic that Agency Media Planners and User Acquisition Managers can quickly pull information from. Adding in a short introduction area to introduce the targeted reader to the problem and solution, the infographic uses hierarchy to separate lists into top results, and utilizes basic shapes to define information in portions that are easy to read and understand. Client: Thalamus