Aggregates V-Belt Infographics
Working under the direction of Slack & Company, the design challenge was to develop 2 fact sheets that could be used as printed leave behinds, showing project managers the long-term benefits of upgrading their aggregate operations with high-performing v-belts. Illustrating a story that would motivate managers to learn more about the product, I used belt diagrams, product photos, and construction equipment to develop scenes. Linking the issue of low-performing belts to facts about low productivity, and high project costs. The final deliverables were 11x17 fact sheets that would work has handouts and online. Client: Slack & Company Art Direction: Ron K.