HCV Infographic
Who says there's no money in a cure? Taking a list of facts, the client and I constructed a story that tells the tale of a miracle pill that would cure millions of sick individuals, who are suffering from Hepatitis C. This disease will lead to the deaths of many, yet the cure is out of reach for the majority due to the absurd cost per pill. The company who purchased the company who developed the medicine, has doubled the price of the pill and is looking like the stereotype of a money-hungry corporation, with beefy paychecks at the top of the organization. To help spread awareness, the goal of this graphic is to grab the attention of social media readers. Developing a single sheet visual, I utilized a vivid color scheme and widely recognized Monopoly illustration, to help the infographic stand out in a busy scrolling feed. The final layout is flexible, allowing the graphic to be printed and folded. While leaving the opportunity to design the backside, to complete a bi-fold brochure if requested.